Privacy Policy

1) Privacy Policy

INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to any information by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is OPULENTE. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security purposes and to protect the transmission of personal data and other confidential content (such as orders or enquiries). You can recognise an encrypted connection by the string "https://" and the padlock icon in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you use our website purely for informational purposes (i.e., without registering or providing us with information), we only collect the data your browser transmits to our server (so-called "server log files"). This includes:

  • The webpage visited

  • Date and time of access

  • Amount of data transferred in bytes

  • Source/referral from which you accessed the page

  • Browser used

  • Operating system used

  • IP address (in anonymised form, where applicable)

Processing is carried out under Art. 6(1)(f) GDPR based on our legitimate interest in ensuring the stability and functionality of the website. This data is not shared or used in any other way. However, we reserve the right to review server logs retrospectively if there are concrete indications of unlawful use.

3) COOKIES

We use cookies on various pages to make your visit to our website attractive and to enable the use of certain features. Cookies are small text files stored on your device. Some cookies are deleted after your browser session ends (session cookies). Others remain on your device (persistent cookies), enabling us or our partners to recognise your browser on future visits.

Cookies may collect and process specific user information (e.g., browser type, location data, IP address). Persistent cookies are automatically deleted after a set period, which may vary.

Some cookies are used to simplify ordering processes (e.g., remembering shopping cart contents). Where personal data is also processed, this is based on Art. 6(1)(b) GDPR (contract performance) or Art. 6(1)(f) GDPR (legitimate interest in optimal website functionality and user experience).

4) CONTACTING US

If you contact us (e.g., via contact form or email), personal data will be collected. The type of data collected is shown on the respective form. This data is used solely to respond to your enquiry and for technical administration.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in responding to enquiries).
If contact is for the purpose of entering into a contract, Art. 6(1)(b) GDPR also applies.
Your data will be deleted once your enquiry is resolved unless legal retention obligations require otherwise.

5) DATA PROCESSING FOR ACCOUNT CREATION & CONTRACT FULFILMENT

Under Art. 6(1)(b) GDPR, personal data is collected and processed when you provide it to us for the fulfilment of a contract or when creating a customer account. The data collected is shown on the relevant input forms.

You may delete your account at any time by contacting us at the address mentioned above.
Data will be retained only for contract performance and deleted after expiry of fiscal/legal retention periods, unless further use has been explicitly authorised or is legally permitted.

6) USE OF DATA FOR DIRECT MARKETING

6.1 Newsletter Subscription

If you subscribe to our newsletter, we will send regular updates on our offers. Only your email address is required for subscription. Any additional information is optional and used for personalisation.

We use a double opt-in process to confirm your subscription.
You can unsubscribe at any time via the link in the newsletter or by contacting us directly.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 Transfer of Personal Data to Shipping Providers

To fulfil your order, we share necessary data with the delivery company tasked with shipping the goods.

7.2 Use of Payment Service Providers

PayPal
If you choose PayPal (including credit card, direct debit, or financing via PayPal), your payment details are transmitted to:
PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.
PayPal may perform a credit check.
Privacy policy: PayPal Privacy

SOFORT (Klarna Group)
If you select "SOFORT" as your payment method, processing is handled by SOFORT GmbH. Your data is only transferred to the extent necessary for processing the payment.

8) REVIEW REMINDERS

We may use your email address once to request a product review – only if you have explicitly consented to this (Art. 6(1)(a) GDPR).
You may withdraw consent at any time by contacting us.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins (via Shariff solution)

Social plugins from Facebook are integrated using a secure HTML link to prevent automatic data transfer upon page load.

9.2 Google+ Plugins

Handled similarly to Facebook, ensuring privacy via HTML integration.

9.3 Instagram Plugins

Also integrated using Shariff to ensure visitor data protection.

10) ONLINE MARKETING

10.1 DoubleClick by Google

Used to make ads more relevant by collecting anonymous data via cookies.

10.2 Google AdWords Conversion Tracking

Helps track whether a user completes a desired action (e.g. purchase) after clicking on an ad.

11) WEB ANALYTICS

Google (Universal) Analytics
This website uses Google Analytics, which uses cookies to analyse usage behaviour.

Data is usually transferred to a Google server in the US and stored there. This site uses IP anonymisation ("_anonymizeIp()"), so your IP is shortened and anonymised.

To opt out, you can use the plugin available here:
https://tools.google.com/dlpage/gaoptout?hl=de

12) RETARGETING / REMARKETING

Facebook Custom Audiences (Pixel Method)
Used to track interactions after viewing a Facebook ad, helping to improve campaign effectiveness.

Google AdWords Remarketing
Used to show interest-based ads to users based on cookie-tracked website behaviour.

13) DATA SUBJECT RIGHTS

Under the GDPR, you have the following rights:

  • Right of access (Art. 15): Know what data we process about you.

  • Right to rectification (Art. 16): Correct inaccurate data.

  • Right to erasure (Art. 17): Request deletion of your data.

  • Right to restriction (Art. 18): Limit how your data is processed.

  • Right to data portability (Art. 20): Receive your data in a common format.

  • Right to object (Art. 21): Object to processing based on legitimate interest.

14) DATA RETENTION PERIOD

Retention is based on statutory requirements. Once these periods expire, data is routinely deleted unless required for contract execution or if other legitimate interests apply.